Effective Date: 20/10/2026
Britanext Private Limited (“we”, “us”, or “our”) provides an AI-enabled CRM (Salesyn) platform that allows businesses to manage leads, customer communications, automation, and integrations including the WhatsApp Business Platform.
This Privacy Policy explains how we collect, use, store, and protect personal information when our platform and related services are used.
- Information We Collect
Depending on how our services are used, we may process:
- Business account information such as name, email, phone number, company name, and account details.
- Customer and lead information entered into the CRM.
- WhatsApp phone numbers and profile information.
- Incoming and outgoing WhatsApp messages.
- Message status, timestamps, message IDs, and conversation history.
- Media or files sent through WhatsApp.
- Customer enquiries, notes, tags, lead status, and CRM activity.
- Technical information required to operate integrations and maintain security.
Where information is provided by one of our business customers, that business is generally responsible for deciding why the information is collected and used.
- How We Use Information
We use information to:
- Operate our CRM and messaging services.
- Connect businesses with the WhatsApp Business Platform.
- Receive and send customer messages.
- Manage leads and customer records.
- Provide sales and customer-service automation.
- Generate reminders, tasks, summaries, and follow-ups.
- Provide analytics and reporting.
- Maintain security and prevent misuse.
- Provide technical and customer support.
- Comply with legal and regulatory requirements.
We do not sell WhatsApp messages or customer conversation data.
- AI Processing
Our platform may use artificial intelligence to provide features such as:
- Suggested or automated replies.
- Conversation summaries.
- Lead and message classification.
- Customer enquiry categorization.
- Data extraction.
- Follow-up recommendations.
- CRM automation.
Relevant message or CRM information may be processed by our systems or contracted technology providers to provide these features.
Unless separately disclosed and lawfully authorized, we do not use our customers’ private WhatsApp conversations to train public or general-purpose AI models.
- WhatsApp and Customer Consent
Businesses using our platform are responsible for complying with applicable WhatsApp and Meta requirements.
This includes obtaining appropriate customer consent or opt-in where required, using approved message templates when necessary, and respecting customer requests to stop receiving messages.
We process WhatsApp information only to provide services requested by our business customers and as permitted by applicable law and Meta or WhatsApp policies.
- Sharing of Information
We may share information with service providers that help us operate our platform, including:
- Meta and WhatsApp.
- Cloud hosting and database providers.
- AI service providers.
- Security and monitoring providers.
- Email, communications, and customer-support providers.
These providers may process information only as necessary to provide services to us.
We may also disclose information where required by law, to prevent fraud or security incidents, or as part of a legitimate business transaction.
- Data Retention and Deletion
We retain personal information only for as long as reasonably necessary to provide our services, meet contractual requirements, comply with law, maintain security, and resolve disputes.
Businesses may request deletion of their account and associated data by contacting:
Customers whose information is controlled by one of our business customers should normally contact that business directly.
Eligible deletion requests will be processed subject to applicable legal, security, backup, and contractual requirements.
- Security
We use reasonable technical and organizational measures to protect personal information, including access controls, authentication, secure APIs, monitoring, and encryption where appropriate.
No electronic system is completely secure, and users are responsible for protecting their own passwords, devices, API credentials, and access tokens.
- Your Privacy Rights
Depending on applicable law, individuals may have rights to request access, correction, deletion, restriction, or other information relating to their personal data.
Requests relating directly to information controlled by us may be sent to:
Where we process information on behalf of a business customer, requests should generally be submitted to that business.
- Meta and WhatsApp
Our platform may integrate with services provided by Meta Platforms, Inc. and its affiliates.
Meta and WhatsApp operate independently, and their own terms and privacy policies also apply to their services.
Our use of WhatsApp data is intended to comply with applicable Meta and WhatsApp requirements.
- Changes to This Policy
We may update this Privacy Policy from time to time.
When material changes are made, we will update the effective date and provide additional notice where required.
- Contact Us
Britanext Private Limited
No 2, Peter Mendis Rd,
Kudapaduwa
Negombo
Sri Lanka
Privacy Email: info@britanext.com
Website: https://britanext.com/